Selected Work
Good short-form video looks effortless. Behind the scenes, it takes brand thinking, sharp messaging, and creative direction. Here's how I put them all together.
“Save 10% on your entire roof project.”
An offer-driven reel that leads with a clear savings hook over real roofing footage, closing on a warm home reveal.
“Your roof took the hit.”
Surfaces a common homeowner pain point, then pivots to a low-pressure, trust-first message and clear next step.
“Metal roofs cut your energy bills.”
An educational trend reel that reframes a roof upgrade around energy savings, the kind of save-worthy content built to earn reach.
“Why do bathroom remodels cost more than you expect?”
An education-led reel that answers a real buyer question over a high-end space, the kind of value content that earns saves.
“What are homeowners doing with their bathrooms in 2026?”
A trend reel that taps into 2026 design curiosity, the save-worthy, shareable format built to earn organic reach.
“Ready to fall in love with your bathroom again?”
Warm, sanctuary-led messaging aimed at homeowners who want their space to feel like a retreat.